Freelance Boot Camps FencerAs freelance writers working for commercial clients in the business world, we need to keep in mind that communication is the service we are really providing them. Through 26 years of running my business, I’ve learned there are lots of different communications services clients need that don’t necessarily involve writing, and some generate serious extra cash on the side for me.

Here are three non-writing services you can provide your business clients.

Webinar Production/Moderation – Putting together a webinar this delivers valuable information in an efficient manner isn’t easy. Most companies can’t do this on their own. About 15 years ago, a publishing company asked me to help moderate their webinars, which involved learning to operate the Go To Webinar hosting platform. It wasn’t rocket science, but there was definitely a learning curve. Once I figured it out, I realized I had a valuable skill and began offering webinar production, often performing the narration duties myself, for my clients. Webinars are valuable marketing activities that involve lining up speakers, creating PowerPoints, promoting the event, and managing the live broadcast. You can charge several thousand depending on how many of these aspects you manage.

Messaging Sessions – Many companies, even big ones, have no idea what messages they should be communicating to clients and prospects in their marketing activities. Web sites, brochures, articles, podcasts, webinars and advertisements all need to deliver well crafted messages that inspire specific desired actions in target audiences. This doesn’t happen by accident. Early on, I discovered clients would pay me a few thousand dollars to sit down and help them figure out what messages should be delivered to certain audiences. Most often, I hold these all-day sessions as the kick-off meeting for a long-term campaign with a new client. Clients love them.

Conference Session Moderation – Professional conferences are often desperate to find moderators to introduce the speakers in presentation sessions. This usually doesn’t involve much more than reading off a script and then facilitating the audience Q&A at the end. It’s also a great way to get your face in front of a room full of people. While I’ve never been paid directly to moderate a session, it typically lands me free admission to the event, which can be worth several hundred dollars. What a great way to promote yourself and save money!