When I talk to writing groups about what it takes to start a freelance writing business, one of my favorite visualization exercises goes like this: I ask them to close their eyes and imagine sitting in their car in the driveway at home. I tell them to visualize driving to the store. After a pause, I ask how they are doing. Most are still sitting in the driveway because I didn’t tell them which store.
Ok, drive to the grocery store, I tell them. Many imagine driving from their home but get stuck at the big intersection on the edge of their neighborhood. Why? Because they can turn right to Safeway or left to Whole Foods. Once I get even more specific about which grocery store, they can usually drive there easily.
But what if I make the visualization harder? What if I ask them to drive in their minds to a Safeway in their town they’ve never been to? That’s reasonable, especially if I tell them the store is located at the intersection of two main roads or next to the city park. Most can usually figure out a way to get there due to their general familiarity with the streets or knowledge of a landmark.
Setting and achieving New Year’s Resolutions – and business goals – is no different. You have to be as specific as possible. Once you know where you’re heading, it’s easier to figure out how to get there. Listen to the Podcast for more details.