Print’s not dead! This is a great read for those of us who create marketing content for the clients of our freelance writing businesses. Sure, businesses love buying ads and placing feature articles in digital magazines because they can track click-throughs and monetize their marketing investment. But for the past 18 months, I’ve started seeing the pendulum swing back in the other direction toward print, especially with feature stories. There’s something about the tactile nature of a print magazine that gives it more gravitas and perceived value than many online sites.
My guess is that subconsciously we value print more because space is limited there. Articles must be selected to be published, right? And online, space is almost unlimited, which means those digital publications aren’t nearly as selective. That’s how the logic goes anyway.
This may or may not be true, but it’s important to keep up with current trends in our profession. So, check out this article by content marketing guru Joe Pulizzi and keep it in mind the next time a client asks your advice about where to publish a feature or make an ad buy. https://www.linkedin.com/pulse/print-magazines-dead-bite-your-tongue-joe-pulizzi/